Mbroje, Duaje, Mbaje

“Mbroje, Duaje, Mbaje” is a national environmental awareness campaign led by the Community Development Fund (CDF), within the framework of the Environmental Engagement for Civil Society in Kosovo (EECSOK) project, supported by the Embassy of Sweden.

The campaign’s goal is to mobilize citizens, businesses, and institutions to protect the environment through concrete actions, education, and broad collaboration. With clear messages and community engagement, “Mbroje, Duaje, Mbaje” seeks to foster a sustainable culture of care for nature and encourage collective responsibility for a cleaner and greener Kosovo.

The campaign objectives are:

• Strengthen the influence and recognition of Environmental Civil Society Organizations (E-CSOs) across Kosovo

• Foster collaboration between civil society, government institutions, the private sector, and academia on pressing environmental issues

• Promote long-term environmental awareness and behavior change among the general public

• Empower a new generation of environmentally conscious youth through interactive learning activities in schools and universities

• Ensure consistent messaging and branding across all platforms to maximize the campaign’s reach and impact