USAID’s Inclusive Economic Engagement Activity partnered with USAID’s Kosovo Compete Activity to support an event hosted by Viva Fresh Store, focused on fostering collaboration among local food processing companies and other businesses to expand their market presence.
The event featured the introduction of Viva Fresh Store’s Private Label Strategy, which emphasized the benefits and opportunities for local companies to enhance their brand visibility and market reach through private labeling. Participants had the opportunity to engage in B2B meetings with Viva Fresh Store representatives, discussing the potential integration of their products into the VFS Private Label program.
This initiative aligns with the broader goals of the USAID Inclusive Economic Engagement Activity, implemented by the Community Development Fund (CDF), to promote sustainable economic growth and inclusive opportunities for businesses in Kosovo.
