Emine Daci-Zejnullahu, a university professor, entered Kosovo’s business landscape amidst the uncertainties of the Covid-19 period to produce high-quality essential oil from local medical plants. New to the business sector, Emine saw the opportunities in the industry, but like other small businesses and women-owned businesses in Kosovo, faced numerous obstacles. Despite these challenges, her passion for the industry combined with USAID’s support helped her business persevere by supporting tools that would give her more consistent sales.
The partnership with USAID’s Inclusive Economic Engagement Activity opened opportunities for her business, BIO 365, to expand into the digital world and broaden the reach of her essential oil business through integration into GjirafaMall.com.
Initially skeptical about joining GjirafaMall.com, Emine was concerned that customers had not yet grasped the essence of her products, potentially leading to a decrease in sales. Contrary to her expectations, the digital move has increased the value of her product, along with the credibility of its quality. Emine credits her successful integration into GjirafaMall.com to USAID’s support, a move that demonstrates the transformative power of e-commerce. Emine saw a remarkable 40% boost in sales in just three months.
For Emine and BIO 365, the digital shift enhanced product value and market presence, paving the way for sustainable growth despite economic uncertainties.
