The Inclusive Economic Engagement Activity takes pride in spotlighting the achievements of Ilirjana Musliu, founder of Lira Retouch, a company involved in image retouching. Ms. Musliu’s narrative of the Entrepreneurship Bootcamp, a training program aiming to equip participants with critical entrepreneurial skills, reflects gratitude, as she highlights her appreciation for the opportunity to participate in the training program. Her experience shows how she immersed herself in diverse knowledge domains, acquiring insights that ultimately shaped her entrepreneurial path.
On behalf of Lira Retouch, she asserts: “I would suggest the Entrepreneurship Bootcamp to everyone because it provides detailed information for every step of succeeding in the entrepreneurial landscape. Specifically, it has helped me understand the importance of creating a marketing strategy, targeting potential customers, and building credibility and sustainability. Certainly, the modules taught also encourage deeper thinking about the business environment.”
At the forefront of her narrative is the strategic importance of crafting a social media marketing strategy. The Bootcamp demonstrated the importance of targeting potential clients while emphasizing the role of credibility and long-term sustainability in business endeavors. Her interest in financial planning, business development, digital branding and marketing, mirrors the Bootcamp’s effectiveness in encouraging innovation. Ilirjana’s pursuit of knowledge in the Bootcamp proves as useful in the photography industry. Surely, her journey is one to showcase the Inclusive Economic Engagement Activity’s mission in action, where through the Entrepreneurship Bootcamp, Ms. Musliu’s evolution stands as an example of the impact the training program has and its commitment to supporting women and minority entrepreneurs in Kosovo
