{"id":4767,"date":"2023-09-12T12:11:04","date_gmt":"2023-09-12T12:11:04","guid":{"rendered":"https:\/\/toolkit.bbroshost.com\/?p=4767"},"modified":"2024-04-18T12:35:13","modified_gmt":"2024-04-18T12:35:13","slug":"koriscenje-platna-poslovnog-modela-za-validaciju-trzista-vodic-za-mmsp-u-vlasnistvu-zena-2","status":"publish","type":"post","link":"https:\/\/kcdf.org\/toolkit\/sr\/koriscenje-platna-poslovnog-modela-za-validaciju-trzista-vodic-za-mmsp-u-vlasnistvu-zena-2\/","title":{"rendered":"Kori\u0161\u0107enje platna poslovnog modela za validaciju tr\u017ei\u0161ta: Vodi\u010d za MMSP u vlasni\u0161tvu \u017eena"},"content":{"rendered":"\n<p>Pre nego \u0161to ulo\u017eite zna\u010dajna sredstva u poslovnu ideju, bitno je potvrditi tr\u017ei\u0161te. Business Model Canvas (BMC) slu\u017ei kao vredan alat za ovu svrhu, pru\u017eaju\u0107i pogled na va\u0161e poslovanje od 360 stepeni u jednom, dostupnom formatu.&nbsp;<\/p>\n\n\n\n<p><strong>Segmenti kupaca i komponente vrednosti&nbsp;<\/strong><\/p>\n\n\n\n<p>Dve osnovne komponente BMC-a koje poma\u017eu u tr\u017ei\u0161noj validaciji su \u201eSegmenti kupaca\u201c i \u201eVrednosne ponude\u201c. Identifikovanje va\u0161ih ciljnih segmenata kupaca i artikulisanje sna\u017ene vrednosti je prvi korak u tr\u017ei\u0161noj validaciji.&nbsp;<\/p>\n\n\n\n<p><strong>Vo\u0111enje intervjua s klijentima&nbsp;<\/strong><\/p>\n\n\n\n<p>Koristite odeljak \u201eSegmenti kupaca\u201c BMC-a kao osnovu za odabir pojedinaca za intervjue s klijentima. Ovi intervjui mogu pru\u017eiti vredan uvid u potrebe i preferencije tr\u017ei\u0161ta.&nbsp;<\/p>\n\n\n\n<p><strong>MOP i paovratne petlje&nbsp;<\/strong><\/p>\n\n\n\n<p>BMC vas mo\u017ee voditi u razvoju minimalno odr\u017eivog proizvoda (MOP) fokusiraju\u0107i se na klju\u010dne aspekte va\u0161e ponude vrednosti i va\u0161eg ciljanog segmenta kupaca. Tada se mogu uspostaviti stalne povratne sprege za ponavljanje i pobolj\u0161anje.&nbsp;<\/p>\n\n\n\n<p><strong>Alat:&nbsp;<\/strong><\/p>\n\n\n\n<p>Kontrolna lista za validaciju tr\u017ei\u0161ta uskla\u0111ena sa BMC-om&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/secure.notion-static.com\/eae8f88b-0a4d-4bf5-957d-b7e57dc739f5\/Market_Validation_Checklist_Aligned_with_BMC.docx\">Market_Validation_Checklist_Aligned_with_BMC.docx<\/a><\/p>\n\n\n\n<p>Poslovni model Canvas slu\u017ei kao svestran alat za proveru tr\u017ei\u0161ne vrednosti, poma\u017eu\u0107i vam da identifikujete svoje ciljne kupce, artikuli\u0161ete svoju vrednost i razvijete MOP za iterativno testiranje i pobolj\u0161anje.&nbsp;<\/p>\n\n\n\n<p>Za dodatne informacije o platnu poslovnog modela, preporu\u010dujemo slede\u0107e:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.notion.so\/Introduction-to-the-Business-Model-Canvas-A-Foundational-Tool-for-Strategic-Entrepreneurship-7d1d53010a5344748a8f1160b62527b4?pvs=21\">Uvod u Business Model Canvas (platno poslovnog modela) <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.notion.so\/How-to-Complete-a-Business-Model-Canvas-A-Step-by-Step-Tutorial-for-Strategic-Planning-39b291defcf7498bb64517452c2532bb?pvs=21\">Kako dovr\u0161iti Business Model Canvas (platno poslovnog modela) <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.notion.so\/Financial-Planning-Using-the-Business-Model-Canvas-A-Comprehensive-Guide-for-MSMEs-e6b5c70349a34f2a82baaaaa9652dec4?pvs=21\">Finansijsko planiranje kori\u0161\u0107enjem Business Model Canvas (platna poslovnog modela) <\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pre nego \u0161to ulo\u017eite zna\u010dajna sredstva u poslovnu ideju, bitno je potvrditi tr\u017ei\u0161te. Business Model Canvas (BMC) slu\u017ei kao vredan alat za ovu svrhu, pru\u017eaju\u0107i pogled na va\u0161e poslovanje od [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[],"class_list":["post-4767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-validacija-ideje-i-poslovni-modeli"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kori\u0161\u0107enje platna poslovnog modela za validaciju tr\u017ei\u0161ta: Vodi\u010d za MMSP u vlasni\u0161tvu \u017eena - Inclusive Economic Engagement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kcdf.org\/toolkit\/sr\/koriscenje-platna-poslovnog-modela-za-validaciju-trzista-vodic-za-mmsp-u-vlasnistvu-zena-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kori\u0161\u0107enje platna poslovnog modela za validaciju tr\u017ei\u0161ta: Vodi\u010d za MMSP u vlasni\u0161tvu \u017eena\" \/>\n<meta property=\"og:description\" content=\"Pre nego \u0161to ulo\u017eite zna\u010dajna sredstva u poslovnu ideju, bitno je potvrditi tr\u017ei\u0161te. 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